If you’re a senior marketing leader interested in leveraging your expertise into a Fractional CMO role you definitely want to hear this week’s episode of Destination CMO. Our guest, Mark Evans, is the founder and principal of Marketing Spark, which offers fractional CMO and strategic advisory services to B2B SaaS companies. Mark's approach focuses on positioning, messaging and content-driven growth plans. Mark is also a podcast host and published author, recently coming out with the second edition of his book, Marketing Spark. In this episode, Mark shares with Vincent how his training as a newspaper journalist helped in his career as a marketer. Mark explains why he describes himself as an accidental entrepreneur. Mark says he decided to fully embrace the fractional CMO concept in 2021.You don’t want to miss the end of the interview when Vincent asks Mark if he has ever been tempted to take a full-time marketing leadership position.

Follow Mark on LinkedIn https://www.linkedin.com/in/markev/

Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/

Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/ 

Podcast produced by https://www.freshpickedstudio.com/

#marketing #marketingcareers #marketingcareer #CMOcareers #podcast #podcaster #podcastersofinstagram #brandstrategy #brandmarketing #strategicmarketing #chiefmarketingofficer #CMO