Lisa Bratkovich (CMO Syndicate) - subscription business models: the secret to getting them right
As a Fractional CMO with more than 25 years of experience, Lisa Bratkovich is leveraging her expertise in direct-to-consumer marketing to lead CMO Syndicate, a global team of senior marketing leaders who work as Fractional or Interim CMO’s. Besides her role as the Founding Partner and Chief Marketing Officer of CMO Syndicate, Lisa is also the CEO of Direct Upside Group, a customer experience transformation consulting practice. On today’s episode of Destination CMO, Lisa shares her decades of experience in direct-to-consumer marketing growth strategy, and specifically subscription business models. You’ll want to listen to the full episode to hear a common misconception that businesses have about subscriptions, and the secret to getting them right.
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