Khalid El Khatib (Stack Overflow) - using cross-functional skills to tackle business challenges
Our Destination CMO guest this week is Khalid El Khatib, the Chief Marketing Officer at Stack Overflow, where he is responsible for marketing, communications, and advertising initiatives. Throughout his career he’s elevated and transformed the awareness and perception of global brands, with a portfolio that includes General Electric, Goldman Sachs, TED, and Xerox. He began his career working in communications at Teach For America, which fostered his lifelong passion for social impact and volunteering. Khalid sits down with Vincent to talk about the role of modern marketing leaders today, and how CMOs need to be highly cross-functional as they will have an impact on some of the most significant challenges companies face today. Khalid emphasizes how the best CMOs recognize their bias and listen to the experts on their team and organization. And don’t miss the insights in this episode on marketing in the age of AI. Khalid gives his thoughts on how AI will continue to change the way marketers work, automating more tedious tasks and allowing marketers to make decisions based on more sophisticated data, while creating more efficient pathways to scale. And finally, stick around for the end of this episode when Vincent and Khalid discuss how marketers should navigate marketing spend in a market downturn, and how top CMOs are thinking beyond "dollar in, dollar out" marketing strategies.
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Follow Khalid on LinkedIn: https://www.linkedin.com/in/khalidelkhatib/
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
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Podcast produced by https://www.freshpickedstudio.com/